the brief
Wrigley's is a giant in its market. With a global presence and an undeniable brand leader, it is known as the "chewing gum that is approved by dentists everywhere for a healthy smile". Therefore, when it comes to creating a campaign for them, bites of fun and entertainment is what matters the most!
Wrigley's was one of the first companies that launched a new type of packaging for chewing gums - the so-called envelope. In order to introduce it to the public, we came up with the idea of having short videos in the form of sketches performed inside the envelope by little... Orbits, and present them as a look on burning issues of everyday life - relationships and music being just two of them.
what did I do?
- Scriptwriting
- Storyboarding
- Creative direction and production management
the videos
MESSAGE
FILE: RELATIONSHIPS
AUDIO
ORBIT OPENS THE FILE ON RELATIONSHIPS!
NOW YOUR FAVOURITE ORBIT COMES IN AN ENVELOPE.
NEW PACKAGE, SAME INCREDIBLE TASTE FOR HEALTHY TEETH!
MESSAGE
FILE: MUSIC
AUDIO
ORBIT OPENS THE FILE ON MUSIC!
NOW YOUR FAVOURITE ORBIT COMES IN AN ENVELOPE.
NEW PACKAGE, SAME INCREDIBLE TASTE FOR HEALTHY TEETH!
what happened next?
The follow up video was showcasing the new fruity flavour of Orbit strawberry.The creative idea behind this short format spot is that poor old strawberry stands no chance to perform a successful prison break when Orbit guards are on the loose. And when spotted, it is not sent to the.... Alcatraz of chewing gums but to the new, modern packaging of Orbit envelope!
AUDIO
NO ONE CAN CAPTURE THE FRUITY FLAVOUR OF STRAWBERRY THE WAY ORBIT DOES.
DISCOVER OUR NEW STRAWBERRY FLAVOUR, ALL-WRAPPED UP IN A SMART ENVELOPE!
TAGLINE
ORBIT. TRUST US WITH YOUR SMILE.
